Miss Colombia is a national beauty pageant in Colombia. The winner, Señorita Colombia, is sent to Miss Universe and the first runner-up, Señorita Colombia Internacional or Virreina, to Miss Miss International. This pageant is not related to Miss Mundo Colombia and Miss Earth Colombia.
The Miss Colombia pageant is held annually in Cartagena. Coverage is given by the media to the contest, including by Cromos magazine which devotes entire issues to the individual contestants favored to win, and four covers of the magazine are devoted to the pageant in a 4-week period.
Every major network sends news crews, and have sets built by the beach in Cartagena to report live for at least fifteen minutes every day towards the end of the news broadcast on the goings-on of the contestants. Aspirants must compete in their respective Departments to earn a title for the pageant.